Tuesday, April 09, 2013
Dramatic Ads Offer Safety Tips, Promote Increased Traffic Safety Vigilance
Like millions of others in the area, most days Stephen Grasty walks several blocks a day–to work, to a Metro stop, to a friend’s house. Though he has had his share of close calls, he has never been hit by a car and he would like to keep in that way. Stephen’s face—symbolically blemished by a tire tread—will soon be appearing in the Metropolitan Washington Council of Governments’ new public awareness safety campaign urging drivers, pedestrians, and bicyclists to look out for each other.
The Street Smart campaign offers safety tips to prevent pedestrian and bicyclist deaths and injuries in the DC metro area. The campaign began the second week of April in the wake of recent pedestrian crashes that left a 71-yearold woman dead in the 1100 block of Florida Avenue and at least 12 other pedestrians killed in crashes in the Washington metropolitan region in 2013 to date. “Most people do not stop to think how vulnerable pedestrians are on our streets and sidewalks,” said District of Columbia Mayor Vincent Gray. “But the reality is that we must protect pedestrians from cars and other vehicles, because when they collide with a pedestrian, the pedestrian never wins.”
The “tired faces” visuals call attention to the dangers confronting pedestrians and bicyclists with the larger-than life faces of area residents on ads on buses and in transit shelters in the District, Virginia and Maryland. State and local officials want drivers to actively watch out for pedestrians and bicyclists, especially when turning. They also are reminding bicyclists to ride with traffic and stop at red lights and urging pedestrians to use crosswalks and wait for the walk signal before crossing the street. In 2012, preliminary data indicates there were 3,033 crashes in the DC metropolitan region involving pedestrians and bicyclists, which resulted in 70 fatalities. On average, pedestrians and bicyclists account for 30 percent of all traffic fatalities in the Washington region.
During the Street Smart campaign, which runs through May 13, law enforcement officers in Maryland, the District of Columbia and northern Virginia will be watching for motorists, pedestrians and bicyclists who violate traffic safety laws. Drivers and cyclists who fail to stop for pedestrians in crosswalks, as well as pedestrians who jaywalk, can face fines that range from $40 to $500. Drivers also are subject to getting points on their driver records.
Information on the new campaign and the Street Smart public education program may be found at www.bestreetsmart.net.
StreetSmart Press Release in Spanish
Jurisdicational Fact Sheet
StreetSmart Campaign Quick Facts Sheet
New Articles about the StreetSmart Campaign:
NewsChannel 8's "NewsTalk with Bruce DePuyt"
WRC-TV (NBC)'s "Viewpoint"
Fairfax Daily Monitor
Washington Post 1
Montgomery County Sentinel
Univision interviewing Montgomery County Pedestrian Safety Coordinator Jeff Dunckel about the new StreetSmart campaign
Friday, March 22, 2013
MCDOT’s Safe Routes to School Coordinator recently gave a pedestrian safety presentation to 120 middle school student leaders from 22 County schools.
The Coordinator created an “It’s Academic”-style game to both entertain and educate the students. Questions on pedestrian safety statistics and safe walking tips included, “If a pedestrian is hit by a car traveling 40 mph, what is the chance they will survive?” The team with the most points received wearable blinking lights as a prize. As hoped, the game was engaging, with the students enthusiastically talking amongst themselves about the answers.
Another training activity underway is Train the Trainer sessions, where high school students learn how to teach elementary kids to walk safely. These programs are especially important due to the recent return to daylight savings time. Now, more students are walking in darkness during the early morning hours, so stay alert!
For more information, see the County's press release and visit MCDOT's revamped pedestrian safety website. You can also call our Safe Routes to School Coordinator, Nadji Kirby, at 240.777.7169 or email her.
Tuesday, February 26, 2013
Speaking before hundreds of County residents at the Silver Spring Civic Building Wednesday night (February 20th), County Executive Ike Leggett said that, “the state of Montgomery County is strong – and growing stronger. We all are fortunate to live in one of the nation’s best places to raise a family, get an education, earn a living and build a business. Most of America would change places with us in a heartbeat.” It was the first time in recent years that the Executive has given a State of the County speech. Read More
Tuesday, February 26, 2013
MCDOT’s Safe Routes to School program just wrapped up one of its two-year grants from the Maryland Highway Safety Office. It promotes the 3 E’s – Engineering, Education, and Enforcement – at schools. Read More
Monday, February 11, 2013
The County has launched two education campaigns to improve public safety – both encourage residents to look out for each other during the winter when there is greater hours of darkness.
A new MCDOT pedestrian safety campaign features bus posters showing the eyes of two county students and the slogan, “Hey You, I’m Looking at You.” The campaign focuses on the most important factors in reducing crashes: visibility of pedestrians, and vigilance by drivers.
County Police also carried out their “Shop with a Cop” campaign this past holiday season. Police officers patrolled retail areas to provide extra security and remind shoppers to drive and walk safe -- especially in parking lots.
The “Eyes” campaign was developed by a group of Blair High School students. A contest was conducted among students to have their eyes featured in the campaign materials. The winning eyes remind pedestrians to establish eye contact with drivers, be visible, and look both ways before crossing the street. They also prompt drivers to look out for pedestrians.
Thursday, January 31, 2013
Improved bus stop with curb access, new shelter - Photo: Stacy Coletta
Transit Services’ Bus Stop Improvement Program is in its seventh year of operation, completing upgrades to two-thirds of Ride On’s 5000 bus stops. The program systematically evaluates bus stops by asking a series of questions, such as, “Can passengers wait at the stop without being in danger?” “Is the stop reasonably close to a safe street crossing and can that crossing be made safer?” and “Can passengers get to the stop along an accessible path?”
In planning improvements, staff look beyond the bus stop to consider the walking routes patrons will take to destinations and housing. To date, close to seven million dollars in infrastructure enhancements have been made. The bus stop program often partners with other MCDOT projects to bring about innovative and attractive upgrades. These include the sidewalk construction program, ADA improvements, and traffic calming projects.
For more information, go to Ride On's website. Or call 311 (TTY, call 301-251-4850), Monday through Friday, 7:00 am to 7:00 pm
Monday, November 19, 2012
“Eyes” Campaign and “Shop With a Cop” Promote Safety for Pedestrians, Drivers and Shoppers
On November 20, Montgomery County Executive Isiah Leggett, Police Chief J. Thomas Manger, and Fire Chief Richard Bowers launched two public education campaigns to improve public safety – both focused on looking out for each other during the busy holiday shopping season.
The seasonal change back to standard time is typically associated with an uptick in pedestrian collisions. A new Montgomery County Department of Transportation pedestrian safety campaign focuses attention on one of the most important factors in reducing crashes – visibility – by featuring ads that show the eyes of two County students with the slogan, “Hey You, I’m Looking at You.”
Police also announced their annual “Shop With a Cop” promotion, where officers in all six of Montgomery County’s police districts patrol retail areas during the height of the shopping season to provide extra security and remind shoppers to drive and walk safe -- especially in parking lots.
Joining Leggett, Manger, and Bowers were Montgomery Blair High School Principal Renay Johnson and the parents of John Parsley, whose eyes are featured in one of the ads. Parsley graduated from Montgomery Blair High School last year.
For additional articles on the event, please click the links below:
Friday, October 05, 2012
Montgomery County Councilmembers Valerie Ervin and Craig Rice; Department of Transportation Director Art Holmes, Fire Chief Richard Bowers, local officials and other dignitaries joined Dr. Charles Drew Elementary School students, staff and parents celebrating International Walk to School Day on Wednesday, October 3rd. Over 40 other schools across the county celebrated the day with various activities.
Also joining the walkers at Dr. Charles Drew were Montgomery County Public Schools Deputy Superintendent for the Office of Teaching, Learning and Programs Dr. Kimberly A. Statham; Principal Gail Scott-Parizer and Assistant Principal Emmanuel Jean-Philippe.
Following the walk, AAA Mid-Atlantic sponsored two assemblies featuring the robot Otto the Auto, who taught children safe walking tips.
Walk to School Day is expected to include 5,000 schools throughout the United States and 40 countries around the world. Walking to school helps promote:
• Healthier students
• Safer streets
• Stronger communities
• A cleaner environment
Sponsors of this year’s event at Drew Elementary School include Safe Kids Montgomery County, AAA Mid-Atlantic’s Foundation for Safety and Education, Federal Express, Montgomery County Department of Transportation, Montgomery County Fire and Rescue Service, Montgomery County Police, Maryland Safe Routes Network, Maryland Highway Safety Office, Safe Routes to School National Partnership and Clif Kid.
Wednesday, September 26, 2012
The County has released the Pedestrian Road Safety Audit (PRSA) report for the Connecticut Avenue High Incidence Area (HIA). HIAs are areas of the County that have been identified through crash data analysis to have the highest densities of pedestrian collisions. The report summarizes crash data, field observations, and suggested safety improvements along segments of Connecticut Avenue (MD Route 185) between Independence Street and Georgia Avenue (MD Route 97). It is the eighth PRSA report to be published, and has undergone review and approval by MCDOT and MDSHA. It can be viewed by clicking the link below. Read More about these Pedestrian Road Safety Audits and how they are used to improve pedestrian safety.
Monday, February 07, 2011
The Montgomery County's Department of Transportation is engaged in a six-year project to render every bus stop in the County as pedestrian safe as feasible and accessible to every member of our community - in compliance with the Federal Americans with Disabilities Act (ADA). Bus stops are very important to pedestrian safety; transit passengers are pedestrians at both ends of their trip, coming and going. As of October 2012, over 2,350 bus stops have been modified and improved. Below are photos of some of the improvements made in the first two years of the program.
Click to see next before & after