Thursday, October 25, 2012
County Launches "Eyes" Campaign to Reinforce "See and Be Seen" Message
This week, Halloween and the change back to standard time mark the start of the “scary season” for pedestrians and drivers, when an uptick in pedestrian collisions is typical. According to a recent report released by State Farm, children are more than twice as likely to be fatally injured by a vehicle on Halloween.
The County has launched a new pedestrian safety public education campaign picturing eyes and the slogan, "Hey You, I'm Looking at You." The education campaign focuses attention on one of the most important factors in reducing crashes – visibility. The campaign was developed by Montgomery Blair High School students participating in the Blair Walk Project in an effort to reduce pedestrian collisions. The new "Eyes" posters will be appearing on Ride On buses throughout the County in the coming weeks.