Thursday, March 31, 2011
On March 29, the Washington region launched its spring Street Smart pedestrian and bicyclist safety campaign. Sponsored by the Metropolitan Washington Council of Governments ( COG ) and the National Capital Region Transportation Planning Board (TPB), the Street Smart public awareness and enforcement campaign is in its ninth year. Aimed at reducing the number of pedestrian and bicyclist injuries and deaths in the Washington metropolitan area, the campaign uses creative radio and television advertising in English and Spanish to reach drivers, pedestrians and cyclists, while targeting them through outdoor and transit advertising on bus shelters and bus sides. In addition, law enforcement and local, county and state agencies will be distributing handouts and tip cards to further spread awareness and educate drivers and pedestrians.
The Street Smart campaign materials and more information about Street Smart are available online, or follow the campaign on Twitter.