Monday, April 30, 2012
Teens to Compete in “See Them See You!” Best Eyes and Texting Contests
As part of Montgomery County’s efforts to improve pedestrian safety in areas with the highest densities of collisions, the County has launched a campaign aimed at high school students in the Four Corners area of Silver Spring. Photos of the eyes of two teen winners from Montgomery Blair High School will be featured on posters that urge pedestrians to establish eye contact with drivers and look both ways before crossing the street. The poster theme is “See Them See You!” and will feature messages, such as: “Hey you, I’m looking at you!”, “Hey driver, I’m looking at you!”, or “Can you see me now?”
A group of Montgomery Blair high school students was involved in developing the public education campaign aimed at teens. Collision data from the Four Corners area shows that those under 20 years of age and those over 50 have been involved in the most collisions, mostly during daylight hours.
Montgomery Blair students also can participate in a text message quiz about pedestrian safety to win gift cards and other prizes.
Participating students receive rubber wristbands that reinforce pedestrian safety, featuring messages that include “Make Eye Contact. SWAG,” “Use Crosswalks. SWAG,” “Look Both Ways. SWAG,” “Text + Walk = FAIL” and “Get Hit by a Bus. FAIL.” (SWAG and FAIL are slang for good and bad, respectively.) In addition, SWAG is used as an acronym for See them see you, Wait for the walk, Always use crosswalks, and Go reflective (especially at night). The wristbands are reminders of safe pedestrian behaviors for the teen wearers, as well as other students.