CLASS SPECIFICATION

MARKETING MANAGER

DEFINITION OF CLASS:

This is a senior management level, policy-making position in the area of marketing, promotion and media relations involving County economic development. The position reports to, and carries the full authority of the Director, Department of Economic Development. The employee in this non-merit position will be appointed by the County Executive and confirmed by the County Council. Key responsibilities of the position include policy development, as well as operational management activities for the Department's marketing program; examining issues and problems relating to the County's business image; developing responsive and fiscally sound policies and activities, to enhance the image and business' awareness of the County's locational advantages for business relocation and expansion; and managing and coordinating the implementation of marketing and promotional activities.

EXAMPLES OF DUTIES: (Illustrative Only)

Directs and participates in developing economic development marketing and promotion policies.
Directs and supervises research and evaluation in the analysis of problems, issues and opportunities involving the County's business climate and image in the business community.
Develops the Annual Marketing Plan aimed at promoting business development, and generating information of business expansion/relocation.
Meets with, and makes presentations before appointed/elected officials; community, regional, national and international business executives; and representatives of local, State and Federal government agencies.
Directs and coordinates the development of marketing and promotional materials including printed brochures, video and audio presentations, and Internet promotions.
Personally conducts marketing missions to attract investment to Montgomery County.
Manages and supervises staff in the development and implementation of marketing and promotional activities.
Works and negotiates with executive level managers and appointed officials of business organizations, large corporations and municipalities to develop, fund and execute cooperative marketing/promotional efforts.
Works with, and makes presentations to high level County officials which serve as a basis for formulating long-range economic development strategies, policies and programs.
Serves as the spokesperson for the Department in the absence of the Director by responding to inquiries from the press, other local and State government officials, and citizens.
Manages and supervises the implementation of marketing activities including direct sales, direct mail, ad campaigns, business conferences, exhibitions, and community and business promotional events.

Directs and coordinates marketing and prospecting missions to out-of-State targeted areas.
Coordinates with and participates in State and regional organizations' marketing/promotion activities.
Assists the Director in the development and presentation of the Department's Operating Budget request for marketing, and manages the approved marketing budget.
Directs the Department's procurement for marketing services including contract negotiations and administration.
Performs other related duties as required.

MINIMUM QUALIFICATIONS:

Experience: Extensive (7 years) experience in economic development, business development, marketing and promotion work.
Education: Bachelor's degree in business development and administration, business marketing, public relations, communication, or a related field.
Equivalency: An equivalent combination of education and experience may be substituted.
Knowledge, Skills, and Abilities:
Extensive knowledge of economic development, marketing programs, procedures and techniques.
Skills in identifying, analyzing and evaluating complex and often sensitive economic development-related issues.
Ability to communicate recommendations/conduct presentations clearly and effectively, ability to negotiate agreements with parties having different viewpoints and interests, and to coordinate program activities involving multiple parties.
Ability to establish and maintain effective and cooperative working relationships with management staff, co-workers, representatives of public/private and community groups, elected officials, and the general public.
Ability to manage, supervise, and motivate staff.
Ability to plan, prioritize, and organize numerous work assignments which are both self-accomplished and achieved by subordinate staff.
Ability to attend evening meetings, conduct marketing activities, and perform other assignments at locations outside the office.

LICENSE: None.

MEDICAL PROTOCOL: Medical History Review

Class Established: July 1996